How do you defy the odds in business when the entire world is telling you that things are “hard” right now? 

This is a big subject that has come up for me multiple times over my career as a Chief Marketing Officer + Chief Operating Officer. 

You’ve heard it before…….

❌ It’s a bad economy.

❌ Direct to consumer businesses are not what they used to be.

❌ It’s not 2015 anymore. 

❌This product category is experiencing a downturn in the market. 

❌It’s harder than ever to scale advertising spend. 

Before you realize it, maybe, you too have started in on the chorus? 

This has come up for me because recently I have engaged in a series of conversations with multiple people all echoing how difficult it is to scale and grow online businesses in 2024. 

>>> And my experience could not be further from their truth and their  reality. 

In fact, my clients are shattering records EVERY 👏SINGLE 👏 MONTH 👏and in 2024 they are experiencing record breaking sales days, months, and quarters. 

So ...